Bodyguard!!!

It was Wednesday evening when I got the early estimates from my office about the first day collections of Bodyguard. According to a source, the movie was looking like 18+ in its first day. I didn't belived it. Firstly because 'It was from a SOURCE' and secondly because I had never trusted to the sources of someone who has worked on the film, they always inflate the actual numbers. So I was expecting a figure around 15 or 16. But that was not bad at all. Last year Dabangg made the record opening of 14.5 on Friday and Bodyguard was all set to brake that record. I was completely satisfied that movie will be the biggest opener for the rest of the year (considering RA.1 will not get that big response).
In the evening i had a meeting at Juhu and after that i decided to visit Chandan Cinema at Juhu which is a single screen theater next to PVR Juhu. I was amazed to know see huge crowd outside theater disappointed as the tickets for the whole day were sold out. Also after a long long time i spotted a guy selling tickets in Black. This amused me so much that i wanted to check the situation at PVR too. And to my surprise the tickets were all sold out at a multiplex too. Amazing!!!
Later in the evening i got the report from boxofficeindia.com stating that Bodyguard has grossed over 20 Cr. in a single day. This was huge considering that this was the biggest day at Box Office ever. The movie released on more then 2700 screens with more then 2000 prints and still all the shows everywhere were houseful. At Noida all the shows were sold out in advance in all the multiplexes. In Indore itself the movie had 147 shows which increased over the day as the demand was very high.
Over few days the movie still has managed to do great business and is sustaining at most of the markets.
Now lets have a look how did this happened. Most of you will say that this all was Salman effect. So my question to you will be that where was this effect when Ready released. I agree that Ready was also a big hit, but it was not bigger then even Dabangg whereas, Bodyguard has surpassed the first day collections of Dabangg by huge difference. This in not just Salman effect. the marketing worked for the film starting from the first day. This was a action romance film and perfect for Salman's fans. But in real Shera- Salman's real life bodyguard did the trick. He was made the face of movie and he addressed media several times. Media also showed keen interest in Shera who doesn't get much gossip from Salman otherwise. Shera spoke confidently about Bhai and his life beyond movie and meanwhile gave a push to marketing of Bodyguard. Second most exploited tool was pair of Salman-Kareena. Both Kareena and Salman have been part of many blockbuster movies in recent times. The movie was positioned in a manner that they come to give you biggest blockbuster ever. This did the trick. The movie became the biggest release ever even before its release. And that's how everyone got excited to watch the movie first day which they knew was the biggest movie of the year.