Good news... Aishwarya sneezed twice...

Yeah... you heard it right. Aishwarya Rai sneezed twice... according to our own well respected Bhole Baba it’s a really good sign. Baba has confirmed that the Bachchan couple will have a son. 

What a world we are living in. Are we this insane that we need to know every single detail of Aishwarya Rais pregnancy? The media is daily reporting something about Aishwarya Rai and how Amitabh Bachchan is furious about it. But is this a fault of Media? I tried to analyze that how always the Bachchan family become the victim of Media. How their wedding and everthing personal they do become a national issue. I mean i have seen only Bachchan family who gets so much harassed by media. There can be only 2 reasons to this. Either Bachchan family is the most important family of

India which i would not believe. Or Bachchan family does something which attracts media to write about them. 
This led me to do some research of Sr. Bachchans public interactions. I was taken by surprise to know that he write long blog every night before going to sleep. This he has been doing from past 1306 days. Can you imagine? Every day he has an opinion about something. Plus he tweets at least 10 times a day. No wonder he is in news every day.

My question is that is fame so important that you actually write a blog every day? And after that you slam on media to report so much on you’re soon to arrive grandchild. As a celebrity people sometime forget that marketing of celebrity brand is different from marketing of products. Here being in news everyday is not good. You need to be quite some time. We agree that you might be very excited about your grandchild but please if you want your privacy, be a bit media shy and reduce interacting about your personal life on public forums. I sincerely wish that your grandchild may not bring the havoc which your son’s wedding did in media.

Rockstar!!!

Frankly speaking I dont think that i have enough power to write a single word about this masterpiece. If I was the director of this film, I would have never believed that I made such a beautiful film. If I was to write the review of this film, I would have resigned as the film cant be reviewed. If I was the projector guy of this film, I would have watched every scene of this film standing all day for all weeks with a tear in my eye. For me Rockstar defines love. The film is eternal. I can truly understand if anyone disagree with me. This post is not my usual post on marketing of film. The movie is about Love and this post is more relevant to people who believe in love. When i started this blog i decided that Ill never post my personal feelings in this blog. But I was so impressed by the movie that i had to post something about it here...
Its like you are reading a poem. A poem of love. In short the movie is about the Rumi's poem "Yaha se bahut door, Galat aur sahi ke paar, ek maidaan hai. Main waha milunga tujhe!!!"

RA.One

I know I’ve talked a lot about the movie and now the movie has released, I should let numbers do the talking. But sometime it’s not just about numbers and I’m not saying this because the movie has done well. I have been constantly stating that this movie will open big, but at what cost? There is a concept of film marketing, which state that marketing is majorly done to get a good opening. Also according to one independent research, on an average 40% of film collections are on first 3 days of release. Now if we have 53 cr. as first 3 days collections of RA.One, and we already know that around 50 cr. were spend on the marketing of film. Plus if you calculate Shah Rukh Khan’s time to it, it will emerge as not a profitable proposition.

Everybody says that Shah Rukh Khan is a good marketer. I’ll strongly disagree to that because a good marketer knows how much marketing is to be done for a product. In entertainment industry creating lot od noise may also sometime go negative. Ram Gopal Verma Ki Aag is a classic example of that. Ram Gopal Verma went gaga over his film and went out of his way in promotion of film. As he did fantastic promotion, now nobody will ever be able to forget that movie. His over marketing created a long term dent on his image. RA.One was a decent film which required decent marketing. I agree that he had made a very costly film but the content and appeal of film was not very entertaining and hence people came out disappointed as they were expecting a lot.

I would also like to quote Aamir Khan in this context. Not many people know that Aamir is working on a project which is produced by Excell Entertainment. Not Aamir is on roll as his past films Ghajini and 3 idiots have been blockbusters. Aamir could have gone gaga about his upcoming film as there is less than 5 months in its release. But Aamir intelligently is keeping hopes of the audience low as it is not a massy film. Same he did in Dhobi Ghaat. He knew that the film will not work in small screens so he promoted it as Kiran Rao’s film and not Aamir Khan’s film.