Changing Trend 2011

My first post of my blog is dedicated to the year 2011. To all who belong to media and entertainment industry, this is the biggest year on this decade. First it was world cup, and then it was IPL and now the big storm of Bollywood. If you are wondering what’s as special about this year as we do get IPL every year and World Cup every 4 years, the difference was that we won the World Cup and TV industry witnessed their highest TRP’s ever of 40+ in India Pakistan match.

Coming back to Bollywood, it hasn’t witnessed much of success in year 2011.With the first half of year flooded with some of the big flops from Akshay Kumar, Abhishek Bachchan and other superstars it might seems that this is another dull year for Bollywood. But this is not the actual scenario. The actual reason is a wave of change in the desirability of audience. If one observe closely, he would find that multiplex have seen full houses in the movies like Kung Fu Panda, Pirates of Carrabian Rio etc. even in its second week. And this is not just the trend in Metros. The Hollywood movies have been successful in B towns like Indore, Jaipur etc.

Also audience have loved various small budget movies and have gone in theatres to watch movie again and again. The movies like No One Killed Jessica and Tanu Weds Manu were big success on ticket window.

Now this was about first half year of Bollywood. Now let’s see, what we can expect from Bollywood in coming 6 months of 2011. After the world cup and IPL one can expect Bollywood to get big and it certainly will get bigger post 1^st july. The first movie which will release on 1^st july is Delhi Belly. This is an Aamir Khan Production and as per hype, it has attracted huge traction. There is a reason why I would like to call this year as year of KHANdan. This year we’ll see actual clash of 3 Khans. This year there’ll be 2 releases of Salman Khan, 2 releases of Shah Rukh Khan and maintaining his pace, we’ll see one release of Aamir Khan. Now if we observe, Salmaan Khan is really big revenue generator at box office. He has come really very close to Aamir’s 3 idiot numbers twice with his Dabangg and Ready. Aamir’s success is well known. His movie is 3 idiots is highest grosser at box office till date. As per Shah Rukh, he’s desperately looking for a comeback with his the most expensive movie RA.One. Shah Rukh has invested almost 150 cr. In the making of film and he’s expected to invest another 40 cr. In the marketing of film. To just recover the cost of this big budget movie he requires 40+ opening which is achieved by only three movies in Indian cinema, 3 idiots, Ready and Dabangg. It seems like RA.One will be the biggest gamble by Shah Rukh till date.

Regards

Gurvinder Singh