The concept of negative star or a Black Hole is very recent and very common in the bollywood families where are in bollywood from generations. Before going into who all are negative star, let me explain the concept of a negative star. A negative star is a celebrity who is very popular but is not able to generate revenues, infact sometimes whose presence impacts the collections negatively. Now I think the question may appear that then why this is a recent phenomena and why it is more prevalent in the bollywood families which are in business since generations. The reason is that media makes anyone who is son/daughter/wife/brother/sister of any successful celebrity a talk of the town. By this their media generate revenues as media is funded by advertisers and actual consumer need not to pay anything to view that star, but when it comes to actually paying out of your pocket to go and watch that star, audience completely rejects him/her.
A very good example of a negative star is Uday Chopra. Now Uday has been more or less ok in the category of side hero in Dhoom. He started his carrier with Mere Yaar Ki Shaadi Hai which did average business for any newcomer. But when he appeared recently in Pyaar Impossible, the film was a flop. This will explain this concept clearly. When Uday was not a star, he was not contributing nor reducing anything from movie. But after a while when he became the negative star, he started affecting the box office collections negatively. It was like even if it is a good movie, I won’t go and watch Uday Chopra movie and I’ll prefer a newcomer’s movie.
The list of stars who have started being a negative stars is Abhishek Bachchan, Amitabh Bachchan, Akkshay Kumar, Ram Gopal Verma, Sanjay Leela Bhansali etc.
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