Movie – A Commercial Art

Entertainment is a business more of what your customer will like then what you like. Movie is a part of entertainment industry is also a part of Art industry. Art at various points is considered to have the prospective of maker and see it as from creator’s prospective. This makes Film a very tricky business. Films are kind of combination of Art and Entertainment. Movie is popularly known as Commercial Art. Which means that there is lots of creativity involved but its objective is to generate revenues. The reason why it is a form of commercial art is that it is made with huge budgets and one cannot risk such big amount for the sake of creativity. In other form of art, like Painting and Music, the cost of production is not that high and hence they can be made just for the sake of creativity.

So does that means that films have less scope for creativity? The answer is No. This makes it more challenging for the director to do wonders with movie and make it a huge hit. Films like 3 idiots and low budget Shaitaan has proved in Indian market that creativity only get enhanced if the challenge of making it commercially successful is taken as opportunity. As one has rightly quoted that every obstacle if seen differently is an opportunity.

In India we have one more industry, advertising which is a form of commercial art. The objective if advertising is not to please eyes but is to make you buy that product. Advertising as an industry is huge in India and Indian advertisements are cortically acclaimed everywhere in world. We can take this as example that every year we win something at Cannes, which are considered as Oscars of Advertising industry. Indian advertisers and very well understood that the first objective of advertising is to sell. But sadly Indian film industry still need understand this fact. Still there are directors like Sanjay Leela Bhansali who consider themselves as artist and spen over 20 crores of producers money on a movie like Sawariya. One should understand that masses want to see something which they can relate with and not something director can relate with. A blue canvas and fictitious background is something which a commoner will not relate to and hence will not go and watch that movie ever.