The Dirty Picture... 5th Biggest opening of 2011

It has been dirty for past few weeks and the results have been magnificent. The movie has opened as 5th biggest opening by beating Singham. Many will say that it was all about sex and thats why people went and watched it. But i would like to remind then that there have been too many movies based completely on sex like 4, girlfriend etc. and none of them was even able to survive for even one day at box office. The idea of the movie was very big and indeed innovative which made a 12 cr. movie profitable on its second day of release.
Also the marketing of the movie worked very well for it. Never they did shy away from the fact that this is a movie based upon sex. Even Vidya Balan in her interviews stated that this is 'A' certified film and not meant for family audiences.
Also few things like Vidya Balan's KBC appearance and Emran Hashami's Patna and Lucknow city visit worked brilliantly for the film. Infact, UP, Rajasthan and Bihar has proved to be the cow belt for this film.
We should not get surprised if this movie touches 100 cr. mark as this kind of opening was also too shocking/surprising for many.