It's official. Bang Bang has collected Rs. 26 cr. in its first day. That too with heavy competition from Haider. Many will say that Bang Bang has damaged Haider but in my honest opinion, Haider has managed to make a way bigger dent to Bang Bang. Haider has collected approx Rs. 6 cr. in its first day. Haider would not have collected more then that even if it was a solo release. But Bang Bang would have been able to collect around Rs. 30 cr. on its first day.
Bang Bang is probably one of very well marketed film of recent times. They released their cards on the right time which made the great impact. In movie marketing a good trailer gets your job done by 90% and Bang Bang had a very very impactful trailer. Post trailer every content of theirs was a winner. Their first song Tu Mera was an instant hit, second song Meharbaan has the romantic vibe and promotional title track has the all required omph. It would be wise to say that Bang Bang did less but their every move was very impactful. Hrithik & Katrina never went to any reality show for promotion of film and they also didn't do multiple city visits.
The reason why we should say that their trailer was a hit because the film was very cold before the trailer release. Hrithik was freshly out of his 13 years long marriage and was not in good space. Also Katrina Kaif was last seen in Dhoom 3 which was not appreciated much.
But highlight of the marketing campaign was their #BangBangDare online campaign. This stole the show. Hrithik Roshan gave dare to Shahrukh Khan, Ranveer Singh, Priyanka Chopra, Nargis Fakhri etc. I think inspiration for this must have come from ALS #IceBucketChallenge But still the right application made it what it is.
Also I would mention Hrithik Roshan's unfortunate head injury. The near death injury (and trust me, it was near death head injury) added a lot of value to movie. It became something like Mr. Amitabh Bachchan's Koolie injury. Not that big but still very impactful.
The reason why we should say that their trailer was a hit because the film was very cold before the trailer release. Hrithik was freshly out of his 13 years long marriage and was not in good space. Also Katrina Kaif was last seen in Dhoom 3 which was not appreciated much.
But highlight of the marketing campaign was their #BangBangDare online campaign. This stole the show. Hrithik Roshan gave dare to Shahrukh Khan, Ranveer Singh, Priyanka Chopra, Nargis Fakhri etc. I think inspiration for this must have come from ALS #IceBucketChallenge But still the right application made it what it is.
Also I would mention Hrithik Roshan's unfortunate head injury. The near death injury (and trust me, it was near death head injury) added a lot of value to movie. It became something like Mr. Amitabh Bachchan's Koolie injury. Not that big but still very impactful.
Ranveer Singh's Dare
Nargis Fakhri's Dare
Shraddha Kapoor's Dare
Farhan Akhtar's Dare
Aamir Khan's Dare
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